Airbnb Social

Up until 2016, the Airbnb Social channels were heavy on beautiful homes and destinations around the world. With the launch of Airbnb Experiences, the opportunity for more immersive, human-driven stories arose—from playful Halloween posts to Instagram Stories that leaned heavily on native tools.

Through the use of the modular production model, all shoot assets were purposed across product, editorial channels, and led to more personality-driven contextually-appropriate storytelling.

Credits:

Airbnb Creative

Creative Leads: Michael Smith, Alex Anderson, & Jessica Hagg

Producers: Alyson Pullman

Director: Michael Smith

DP: Adam Hobbs & Peter McCollough