Airbnb Adventures
Airbnb Adventures are multi-day trips to off-the-beaten path destinations—an antithesis to commoditized, exclusive, and predictable adventure travel, offering instead the opportunity to immerse in local cultures through hosted access. The work focused on curious travelers, often out of their comfort zone, and captured their journey as they embraced the unexpected and developed deep connections to their destination and fellow travelers. The launch included brand identity, art direction, and messaging, and host-led documentaries and photography that lived across marketing channels.
Credits:
Airbnb Creative
Creative Directors: Michael Smith, Khoi Phan, & Ximena Keirouz
Producers: Yara Costa Khakbaz & Alyson Pullman
Director: Michael Smith, Khoi Phan, & Christian Baker
DP: Tim Kellner & Peter McCollough