Blood Rider

Telling the story of blood delivery drivers helping to combat the maternal mortality crisis in Nigeria, this project with director Jon Kasbe resulted in two films: 

Blood Rider, a 17 minute short documentary, premiered at the Tribeca We Are One Film Festival and was acquired by The New Yorker Documentaries.

Call Me Blood, a 7 minute branded documentary, was awarded the 2021 Webby for best Branded Documentary and served as the centerpiece in a campaign including an editorial on About.Google, a social campaign, film festival and distribution strategy, a global impact campaign in partnership with The Red Cross and LifeBank Nigeria, and all promotional materials for both films.

Selected Press & Honors: Vimeo Staff Pick; Short of the Week; Vimeo Staff Pick; Special Commendation for Cinematography - EnergaCamerimage; Winner - World Press Photo Awards; World Premiere at Tribeca We Are One Film Festival; The New Yorker Documentary

Credits:

Google Brand Studio

Creative Leads: Kristen Lewis and April Hayes

Producers: Kristen Lewis, April Hayes, Jon Campbell

Director: Jon Kasbe

DP: David Bolen, Jon Kasbe

Created in collaboration with the in-house Google Brand Studio team