HealthScope: Brand Launch Campaign

Building a new brand—one customer story at a time. 

An innovative healthcare startup turned to Hello Stranger to help inject humanity, warmth and humor into a category known for being clinical. We started with the creative development and production of an explainer/launch film. From there, we developed a series of 8 shorts for social, strategy and creative for a multi-faceted launch campaign, photography, website assets, social media copy and templates, a grassroots print campaign for Phoenix residents, and last (but not least) a very cute tote bag.

Production Company: Hello Stranger

Directors: Kristen Lewis and April Hayes

Creative Directors: Kristen Lewis, April Hayes, Michael Smith

Producer: Andrea Meller

DP: Emily Topper

Editor: Jasper Verhorevoort

Color Grade: Natacha Ikoli  

Sound Mix: Nathan Bonetto

Photographer: Cassidy Araiza