Call Me Blood

Telling the story of blood delivery drivers helping to combat the maternal mortality crisis in Nigeria, this project resulted in two films: 

Blood Rider, a 17 minute short documentary, premiered at the Tribeca We Are One Film Festival and was acquired by The New Yorker Documentaries.

Call Me Blood, a 7 minute branded documentary, was awarded the 2021 Webby for best Branded Documentary and served as the centerpiece in a campaign including an editorial on About.Google, a social campaign, film festival and distribution strategy, a global impact campaign in partnership with The Red Cross and LifeBank Nigeria, and all promotional materials for both films.

Selected Press: Tech Crunch, Fast Company, Vogue, Travel + Leisure, Apartment Therapy, Business Insider, Hypebeast, Bustle

Impact: 502.9M impressions, 226k engagements, 16.7k content shares, and over 3,500 global press hits

Credits:

Google Brand Studio

Creative Leads: April Hayes and Kristen Lewis

Producers: April Hayes, Kristen Lewis, Jon Campbell

Director: Jon Kasbe

DP: David Bolen, Jon Kasbe

Created in collaboration with the in-house Google Brand Studio team